Work Experience & Samples
tuscola county advertiser
Graphic Designer | April 2019-Present
Creating print ads for customers and flyers for our sales team, working closely with the sales team to ensure effective ad campaigns for our customers.
Planning and designing the layout for the twice-weekly newspaper for optimal cost efficiency and user experience, averaging 20-42 pages broadsheet.
Managing the editorial layout of the newspaper twice weekly. 
Planning and facilitating the layout of the Cass River Trader weekly, averaging 16-20 pages tabloid.
Developing newspaper layout color plates three times per week for optimal cost efficency based on press specifications and advertisements sold.
Creating and editing all weekly grocery store ads for the Cass River Trader and Shopper’s advantage
Color-correcting photos for optimal print quality and prepping files for the press to printer specs.
Programming and executing PhotoShop actions for the team to automate some of the color correction task for editorial photos based on press-provided recommendations. 
Improving the quality of the color correction in ad and editorial photos dramatically, together with my supervisor. 
Updating content on the existing websites for each of our three newspapers. I did not create the templates.
Advising the company with regards to future digital media efforts, SEO and social media marketing.
Consulting with our digital sales rep regarding digital marketing efforts, website marketing and understanding our analytics.
Creating and managing the Google My Business and Google Analytics accounts for our new digital marketing ad agency.
Configuring Google Tags and Google Tag Manager to more effectively track conversions for our digital sales rep.
Developing and managing a Wordpress website for digital client Dunn Hardware in Reese, MI using a customized responsive Bootstrap theme.
Maintaining an organized and efficient file system on our shared server of photo, art, and design files.
Introducing project management systems using Asana, Email and Swift while working remotely during the quarantine.
Working with a team of designers and sales representatives under tight, fast-paced deadlines.
Assisting with tech-support within the workplace to alleviate the expense of outsourcing unless absolutely needed.
Developing advertising sales flyers to help the sales team promote special newspaper features and upcoming sales. 
Communicating with customers and sales representatives to create effective ads and flyers that meet their sales goals.
wesleyan woods campground
Graphic Designer and Illustrator | 2015-2019
Created seasonal designs for camp brochures, flyers and other mailers and prepped files to printer specifications.
Designed a brochure with a hand-illustrated treasure map to reflect the “treasure hunt” theme of their family camps that year. 
Converted the treasure map design for use on t-shirts too.
MARIE MADELINE STUDIO
Graphic and Web Designer | 2006-2015
"After working with various web designers we found Kimberly Eddy.  What a joy!!  Kimberly is quick, efficient, and has a real sense for her client's wants and needs.  Not to mention her very competitive pricing!  We have never been disappointed!"  - Kristie Long, Owner, Marie Madeline Studio
Developed a design and template for sewing pattern covers for a cohesive brand look.
Created twice-annual brochures each year for use at trade show, prepping design, art and photo files for 4 color process printing.
Converted owner’s fabric design sketches into Pantone spot-color separated vector illustrations in seamless patterns. This fabric design was later acquired by Jennifer Paginelli company.
Increased website sales by redesigning their slow-loading website into an SEO optimized user-friendly responsive shopping cart.
Skills
Typography and Typesetting
Layout Design for Print and Web
Pre-Press File Preparation
Creating and working with Templates and Styles in InDesign
Four Color Process Print Design
Pantone Spot Color Print Design
Ad Design and  Development
Logo and Icon Design
Image Editing and Color Correction
Knockout Images
Photography
UX Design
HTML/CSS
Responsive Web Design / Bootstrap 
PHP/MySQL 
WordPress Theme Development
SEO
Google Analytics / Tag Manager
Social Media Marketing
Basic Video Editing
Facebook Ad Management
Software
Adobe InDesign CC 2020
Adobe Illustrator CC 2020
Adobe PhotoShop CC 2020
Adobe Spark
Adobe LightRoom CC 2020
Adobe Bridge CC 2020
Adobe Color CC 2020
Adobe Acrobat Pro CC 2020
Asana
WordPress
Trello
MS Word
MS Excel
MS Outlook
MS PowerPoint
MS OneNote/OneDrive
Education
Northern Michigan University
A.S., Industrial Media, which included Digital Graphic Design and Photography
Recent Continuing Education Courses
Advanced Graphic Design Theory (Stone River Learning)
Adobe Illustrator CC Masterclass (Stone River Learning)
Adobe InDesign CC Masterclass (Stone River Learning)
Typography for Designers (Stone River Learning)
The Complete Digital Marketing Course (Instructor: Daragh Walsh)
Advanced Bootstrap UI Development (Instructor: Brian Gorman)
Google Analytics Certification (Google)
Google Ads Certification (Google)
Inbound Marketing Certification (Hubspot)
Growth Driven Design Certification (Hubspot)
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