Unfolding Communications is a PR service. The client wanted something that would be colorful and eye-catching, while reflecting her Asian heritage. I developed brand colors based on this request, using teal and red as primary colors. The drawn icon was based on an origami blossom ("unfolding"). Originally I had some other details in the petals but it was too busy. Minimal is better.
I actually have a Work in Progress shot for this one. :-) I was trying to sketch out an origami blossom for the main icon, and I found it easier to do this with a sketchbook. Old School. As you can see, originally I had some decorative touches in the petals but after I looked at it again with fresh eyes, I realized it looked more "Amish Barn Art" than "Origami inspired".